Successful fundraising involves both vertically and horizontally expanding the donor base. The horizontal growth is due to the presence of more donor. Vertical growth is due to the generosity of donors. The retention of donors aids in growing the number of donors. Many factors create donor loss. The most common cause is competition. on the table that nobody is willing to discuss. But, it’s the biggest single reason. Most of the time, donors politely say”I’m sorry” or “Money is not enough and we’ve had to reduced our giving.” Rarely does the person in charge of development inquire if the donor has cut back on giving to charities. Donor Management Software
Most often, donors are shifting their funds to other charitable organizations. The amount of money they donate could be lower but it’s not necessarily lower for all. In reality, some people are receiving more. One of the new trends in giving is to seek out high-impact outcomes from their donations. A good example is helping those who are hungry is a low impact method. The process of helping someone overcome barriers to work, educating them on the art of managing money and the importance of good eating habits is significant. The result is a person that is financially secure, self-sufficient and healthy.
Parochial schools can be positioned to be highly impactful change agents. Are you focusing your fundraising on the impact your school can have? Do your donors know the impact on their lives at a emotional, personal, as well as global scale that is important to retain them and boost their generosity?
- The outcomes your school is trying to achieve
- Transform the results into simple emotional, personal, and powerful images of global significance
- Make sure to promote the impact of the campaign in newsletters, on the web as well as in one-on one communication with all (staff parents, staff and referral sources, donors and everyone else)
This method will make use of the trend towards high-impact giving. It will assist in keeping existing donors. It will also help in engaging supporters more closely. It can make fundraising more efficient and simple. It will improve the sustainability of fundraising. When the effect becomes more widely known the impact will be more widely recognized, which will result in increased participation.