Branding Secrets to Help Your Women-Owned Business Stand Out and ScaleBranding Secrets to Help Your Women-Owned Business Stand Out and Scale
For example, Proactiv was founded by two female dermatologists, but is now owned by Nestlé. Reading what these women have achieved is truly aspiring and we hope it inspires a future generation of women entrepreneurs in Dubai and the UAE. Across a range of different sectors, these female owned businesses are truly leading the way. Tish Tash Talks offers consulting services, PR services, social media, influencer engagement, copywriting, content creation along with event planning. Set in the super cool Alserkal Avenue in Dubai, The Edit focuses on building community around the store.
The multi-purpose pan pretty much does it all (fry, steam, sauté) and looks good while doing it. The brand’s mission is “connections made across the kitchen table” with functional, but pretty stylish kitchen gear. In addition to the cult-following pan, there are also plates, bowls, and even a few add-on accessories for the nonstick cookware. It’s no wonder Estelle Colored Glass has such a timeless, vintage vibe. The brand was inspired by Stephanie Summerson Hall’s grandmother, Estelle, or “Big Mama.” The line of hand-blown glasses features cake stands and glassware that come in sets of two or six. Hence the brand’s name, the colorful glass stands out from the usual. After spending a decade in marketing, Ariel Kaye founded Parachute to bring a bit of comfort to everyday home essentials.
Woman-led home and kitchen brands
Read more about Women-owned business branding here.
Women-owned businesses can reach the next level of success with certifications that provide acknowledgment and access to invaluable resources. These certifications are a great way to distinguish your business and attract customers. In today’s market, female entrepreneurs must be savvy marketers to compete, acquire customers, and survive in their respective fields. It’s essential for them to understand current digital trends, so they can make the most of their marketing efforts and thrive despite challenging economic conditions.
You can also support women-owned businesses by telling your friends about them, hashtagging them on social media, and otherwise spreading the word. Make a point of shopping at women-owned businesses run by social entrepreneurs who focus on diversity and inclusion in all its forms. Look for clear mission statements or social partnerships listed prominently on websites and marketing materials. Choose women-owned businesses that support local, national, and global issues that you care about. In a world where women somehow still make less money for equal work, making a conscious effort to shop at woman-owned businesses is a meaningful and tangible way to support them. Check for women-owned business certifications or consult online directories that make it easy to support women-owned businesses.
One of the unique selling propositions of Marquis isn’t only the fact that they’re woman-owned but also that they try to offer their clients a different way of doing business. They’re built around a physical studio with full-time employees based in Boston, but also have a network of independent partners at their disposal.
While they don’t necessarily specialize in a particular size of business, their branding expertise include branding for businesses in the fashion, legal, and food and beverage industries. In fact, they started with FashionTech and still regard themselves as a “fashion-first branding expert”. Their team of creatives and strategists has worked with both B2B and B2C businesses that are dedicated to improving lives. For this reason, they concentrate on working with healthcare, life consumer, and financial products. This way, you’ll get access to a team of strategists, designers, and writers that will be able to create all the various key elements and see to it that these different parts speak to each other and your target audience. When you’re running a successful business, having solid relationships is paramount.
These groups have surged in popularity and have given entrepreneurs countless opportunities to form critical relationships that benefit their ventures. Through channels like LinkedIn, Facebook, or Twitter, people from all walks of life exchange knowledge and resources, elevating businesses across industries by increasing customer outreach and fostering meaningful connections. Networking with the right people are essential for success in any business venture. You never know who might become your next customer, mentor, or a great source of industry knowledge.
Below is our roundup of ten logo designs from women-owned businesses to help give you some inspiration for your own startup. Women CEOs in digital health companies are growing faster each year. They’ve strived to build women-led organizations for women because they feel it’s the best way to address gender-based health problems rampant today.
We adore the earthy but sliiiiightly psychedelic vibes of MoonJuice’s branding! The majority of their packaging is made with sustainable, recyclable brown glass—the perfect backdrop for a feminine-but-neutral color palette reminiscent of a desert landscape. Women Owned is an initiative from the Women’s Business Enterprise National Council and WEConnect International to create a movement of support for Women Owned businesses. Log in to start your application and access certification records, certificates, corporate member contacts, logos, and other resources. Ariel Kaye, founder and CEO of Parachute, previously ran an interior design blog and often helped her friends and family design their homes. “I couldn’t find a single brand that was high quality, affordable or easy to buy,” she said. After launching in 2014, Parachute offers items like sheets, pillows, sleepwear and more.